United® Real Estate Announces Opening of Chicago Office

Company Offers Innovative Brokerage Model for Agents to Use Internationally

November 1, 2011 (CHICAGO, IL.)

United Real Estate announced the company will be expending its reach in the Midwest with the opening of a Chicago office at 1 Mid America Plaza, Oakbrook Terrace, Ill. United Real Estate – Chicago will operate as part of United Real Estate. United uses an innovative brokerage “Freedom Model” that combines a comprehensive suite of support tools with an agent-friendly 100-percent commission program. This industry-leading support system was uniquely developed over United's 86 years of operation in order to maximize the quality of the assistance provided to its 4,000 affiliated agents. The company intends to finalize commitments for exclusive territory rights for an additional 11 domestic and foreign urban markets in the next 12 months. United is the only international real estate company offering this innovative brokerage model to investors and agents in both the United States and abroad.

The way United Real Estate approaches the delivery of the real estate brokerage model is unlike any other. United’s research concluded that agents were often forced to compromise; trading essential services and support or paying excessive desk fees in order to retain 100 percent of their earned commission dollars. To avoid those compromises, United has invested tens of millions of dollars over the past few years to create a proprietary and highly effective bundle of unique marketing, technology and support services. By already having this proven and established infrastructure in place, United is able to leverage its proven programs and systems at a minimal incremental cost; a cost advantage that is directly passed on to agents and their customers.

“For agents who are currently working in a traditional, broker/agent-split model or a desk-fee model, United Real Estate offers an excellent way to increase their take-home pay by up to 65 percent,” said Dan Duffy, chief executive officer of United Real Estate. “By combining the 100-percent commission model with the comprehensive technology, marketing tools and support offered by the United system, we have created an opportunity for agents to substantially increase their income regardless of market conditions. It’s incredibly rewarding to see agents so excited about their real estate careers, their ability to offer these unique services to their clients and the opportunity to be more highly compensated for their hard work.”

United has also taken a novel approach to physical office space. Recognizing that a majority of productive agents’ time today is spent “working mobile,” United’s office of the future is designed to offer a comfortable, contemporary space that is available to agents, teams and their clients as needed. The modern meeting environment offers a coffeehouse look and feel with all the support and meeting facilities agents require. United’s office design eliminates oversized, unnecessary offices and cubicle space common in traditional brokerages. This unique office space, combined with the ability to leverage United’s established infrastructure of comprehensive services, results in lower overhead, allowing for more efficient brokerages.

“With our United Dallas office being the fastest growing real estate company in the Greater Dallas Metro, we are now implementing our marketing plan in the Greater Chicago Market and are rapidly growing awareness with agents across the area,” said Peter Giese, president of United Real Estate. “We received an immediate surge of intensely interested agents ready to learn about how United’s model positively impacts their personal and business goals. This is evidence that agents are ready to embrace innovation and new possibilities in the industry, and have been eagerly awaiting a truly agent-centric brokerage model.”

United Real Estate has appointed Terri Jeffries as managing broker of the Chicago office. Jeffries is a 17-year real estate industry professional. She has held leadership roles as broker and owner of RE/MAX® Lifestyles, broker and manager of RE/MAX® Great American, and broker and manager of RE/MAX® All Pro and Team Leader of the Northern Illinois Home Team. She is highly skilled in office management, sales leadership, team building and agent recruitment. Her designations include being a graduate of the Realtor Institute, a Certified Distressed Property Expert and an e-Pro, in addition to holding a Judy LeDeur Recruitment Certification and performing as a Brian Buffini Certified Mentor.

Additional information about United Real Estate can be found online at www.UnitedRealEstateChicago.com. Agents interested in learning more about career opportunities can call 888-960-0606 or visit www.JoinUnitedRealEstate.com.

A Closer Look at United Real Estate

United Real Estate is part of the largest national network of real estate brokerages focused on lifestyle real estate. The company has been an innova¬tor in real estate marketing since 1925, perfecting one-of-a-kind marketing techniques supported by an extensive array of proprietary technology to better serve agents, sellers and buyers. This progressive model supports nearly 600 offices across the United States, Costa Rica, Panama and Mexico. The United group of companies was recognized by the Wall Street Journal, Entrepreneur Maga-zine and AllBusiness.com as a top-performing real estate organization. United’s team of marketing professionals have earned numerous awards for marketing excellence, including honors for creative design, public relations and web-based marketing.

Members of the media needing information on United Real Estate or our marketplace, contact
Public Relations Department - EMS@unitedrealestate.com

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