Key
Highlights
* United Real
Estate Vice President of Marketing Amanda Cline was named a 2026 Inman
Marketing All‑Star.
* Cline was
instrumental in the launch of integrated marketing and productivity tools that
created durable advantages and measurable impacts on agent and client outcomes.
* Her work
helped advance United’s proprietary BullseyeAI platform, LeadBoost
referral-fee-free lead system and Marketing Hub for professionally branded
marketing collateral.
Dallas, TX —
United Real Estate’s Vice President of Marketing, Amanda Cline, has been named
a 2026 Inman Marketing All‑Star,
a national honor by Inman News recognizing leaders whose work drives business
growth, builds trust and strengthens connections between real estate companies,
agents and consumers.
Earlier this year, Cline was also recognized as a RISMedia 2026 Real Estate Newsmaker, underscoring her growing influence at the intersection of marketing, technology and agent empowerment.
“Amanda is an excellent example of the heartful leadership present in our company. She is always willing and able to dig in, solve for real solutions for our brokers and agents, and we couldn’t be happier for her to receive this recognition for the person and the professional that she is for us,” commented United Real Estate President Rick Haase.
Cline has helped advance the company’s agent‑first technology strategy. She worked closely with product, technology and field teams to bring practical, integrated tools to market that simplify how agents present themselves professionally, generate business and engage buyers and sellers.
“I am honored to be recognized by Inman, and this acknowledgment reflects the collective effort behind the work. Our continued success is the result of close collaboration among our agents, brokers and Home Office team across the organization, all of whom are committed to raising standards and delivering meaningful impact,” said Cline. “I am grateful to be part of an organization that values teamwork, innovation and disciplined execution as we continue to push boundaries and shape the next chapter of our growth."
A core component of United’s unified productivity platform is Marketing Hub, enabling agents to generate branded, professional marketing collateral that is automatically integrated with their MLS data and agent profile information. Marketing Hub helps agents put their best foot forward and make strong, lasting, business‑winning impressions with clients—without relying on costly third‑party systems or disconnected tools.
Cline is also a significant contributor in leading the rollout of BullseyeAI, United’s proprietary BullseyeAI productivity platform. BullseyeAI brings marketing, lead generation, CRM and workflow tools together in a single, intelligent dashboard. The platform was designed to give agents back time, reduce their need for third‑party technology costs and allow them to focus on client relationships.
Additionally, Cline was instrumental in the national launch of LeadBoost, United’s digital property listing and personal marketing solution. LeadBoost allows agents to deploy automated Meta and Google ad campaigns without paying referral fees. LeadBoost integrates directly into the BullseyeAI platform, delivering buyer and seller business opportunities into agents’ existing CRMs.
Frequently
Asked Questions
Q: What is the
Inman Marketing All‑Star
award?
The Inman
Marketing All‑Star
designation recognizes marketing leaders whose work drives business growth,
builds trust and strengthens connections across the real estate ecosystem.
Q: What role
does Amanda Cline play at United Real Estate?
Amanda Cline
serves as Vice President of Marketing, supporting enterprise-level initiatives
that support United’s agent‑first
model and the rollout of integrated productivity and marketing tools.
Q: What
products did Cline help bring to market?
Cline was
instrumental in the launch of Marketing Hub, BullseyeAI and LeadBoost—solutions
designed to provide agents with durable competitive advantages and more time
with clients.
Q: How do these
platforms benefit agents?
United’s
proprietary platform and integrated tools unify marketing, lead generation, CRM
and workflow tools, allowing agents to save time, reduce costs and access their
technology stack in one integrated dashboard.
About United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat‑fee, transaction‑based agent commission model. By leveraging the company’s proprietary cloud‑based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 35 states with 170 offices and more than 22,250 agents. The company produced over 74,000 transactions and $30.3 billion in sales volume in 2025. For more information, visit our official newsroom and access the full press release, multimedia assets and our latest news at the official United Newsroom.
About United
Real Estate Group
United Real
Estate Group (UREG) operates United Real Estate and United Country Real Estate,
addressing the unique market needs of suburban, major metropolitan, urban and
rural markets. Utilizing the cloud‑based
and recently AI‑enabled
Bullseye™ Agent &
Broker Productivity Platform, UREG offers the latest training, marketing and
technology tools, producing a significant competitive advantage. The platform
realizes over a decade‑long
investment in data and brokerage technology services and is powered by a 2.6
million listings data warehouse, generating over 3 million monthly visitors and
30,000+ leads per year. Together, the United Real Estate Group supports more
than 600 offices and 24,500 real estate and auction professionals across four
continents. United Real Estate Group produced 91,700 transactions and $37.0
billion in sales volume in 2025. Through its in‑house advertising agency, UREG offers
differentiating marketing support and collateral for specialized lifestyle
property websites as well as access to a 800,000+ opt‑in buyer database. For more information
about United Real Estate or United Country Real Estate, please visit
UnitedRealEstate.com or UnitedCountry.com.
To learn more
about United Real Estate, brokerage succession planning, brokerage valuation
and sale or franchising opportunities, visit GrowWithUnited.com. Agents
interested in learning about career opportunities with United Real Estate can
visit JoinUnitedRealEstate.com.
Media Contact
April Gonzalez
Media & Investor Relations
AGonzalez@UnitedRealEstate.com
504‑237‑3500