Kansas
City, MO - Platinum
Realty announced today that it has achieved number one market share among all
residential brokerages in Kansas City with sales of 12,805 units and $3,822,587,000 in volume in the two-year period
4/1/21 – 3/31/23.
The company joined United Real Estate in 2022, now the sixth-largest brokerage operation in the U.S., and operates in seven major Midwest markets and five states with 2,300 agents. United’s service footprint in Kansas City includes Platinum Realty and United | Kansas City & Johnson County with 2,600 agents in total.
The
achievement can be attributed to several key differentiators. The company's
commitment to providing exceptional value and a superior return on investment
has been a driving force behind its success. Agents recognize the tangible
value proposition offered by Platinum Realty, witnessing their money working
for them rather than being spent on unnecessary overhead costs. By shifting the business model to a more lucrative model, United
Real Estate companies, including Platinum Realty, are gaining thousands of
agents here and across the country. Platinum has emerged as the leading
brokerage due to its straightforward compensation plan and high-quality agent
and client services.
“Unlike
legacy brokerages who are burdened with high costs and overhead, Platinum
Realty operates with extreme efficiency and effectiveness. Platinum has
eliminated all high-cost, low-value expenses, things that agents just don’t
need or use anymore, and converted the savings into more income for our agents.
We deliver higher net earnings than other brokerages, and at our scale, we are
able to provide an industry-best value proposition to our agents. The best part
is that we do more for our agents so they can do more for their clients. The
combination is the driving force behind Platinum Realty’s success and our
ability to defy the adjusting market conditions,” stated Rick Haase, President
of United Real Estate.
“By
avoiding inefficient, built-in costs that other brokerages face, Platinum
Realty provides 100% support, 100% training, and 100% commission to its agents,
an unmatched value proposition that agents recognize and appreciate. This has
been a key differentiator that has made us the market share leader,” stated Rob
Hill, Director of Business Development.
Platinum Realty differentiates itself by leveraging its proprietary technology, Bullseye™ Agent Productivity Platform. The cloud-based technology increases productivity and allows agents to operate smarter and more efficiently. The company continues to embrace the shifting market dynamics by expanding its training, education and development with United University – powered by a learning management system within its proprietary technology platform. The platform is a single hub for accessing education, marketing, productivity tools and all agent resources – on-demand from any device. These offerings significantly strengthen agents’ ability to outperform the adjusted market. By prioritizing sales skills development and keeping agents engaged and positioned for success, Platinum Realty ensures agents’ long-term profitability.
“Platinum
Realty also benefits from the Midwest's resilience in holding property values
while other markets experience volatility. With a thriving economy, increased
job growth, rising home starts and low inventory, the Midwest is
well-positioned for the future. As the economy continues to improve and
interest rates stabilize, we anticipate Platinum Realty’s continued growth,
solidifying our leading market share position,” explained Shelby Austin,
Director of Broker Services.
About Platinum Realty
Founded in
2005, Platinum Realty was conceived as a brokerage
unlike any other – the name “Platinum" was chosen to reflect its quality
and rarity. Designed by an agent for agents, Platinum Realty is a ten-time Inc.
5000 fastest-growing private U.S. company and is widely recognized by the
media and real estate industry. It is the No 1. market share leader in Kansas
City and one of the largest independent residential brokerages in the Midwest
with 2,300 agents in twelve offices serving five states and seven major
markets.
About United Real Estate
United Real Estate (United) – a division of United
Real Estate Group – was founded with the purpose of offering solutions to real
estate brokers and agents in the rapidly changing real estate brokerage
industry. United provides the latest training, marketing and technology tools
to agents and brokers under a flat-fee, transaction-based agent commission
model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent
& Broker Productivity Platform, United delivers a more profitable outcome
for agents and brokers. United Real Estate operates in 33 states with 148 offices
and 18,500 agents. The company produced over 77,900 transactions and $27.9
billion in sales volume in 2022.