Written by United Real Estate ON June 15, 2023

Dallas, TXUnited Real Estate (United) announced today the appointment of Eric Pearson to Executive Vice President – United Leads Program. Under his leadership, United will leverage Pearson’s decade-long experience building a best-in-class agent and client lead conversion offering and his deep relationships with leading marketplace portals.

United’s AI-powered suite of websites and SEO-driven technology, Bullseye Cloud-Based Productivity Platform, will drive lead capture for its affiliated agents. AI and machine learning investments enhance the company’s websites’ SEO. The resulting increase in volume and quality of inbound leads to its Bullseyeplatform augments third-party lead flow.

The technology and process-forward strategy produces market-ready buyers and sellers, significantly reducing lead acquisition and transaction costs while increasing lead conversion. United’s cloud-based platform is powered by a 2.6+ million listings data warehouse generating over 3 million monthly visitors.

As EVP – United Leads, Pearson will serve as an advisor and executive sponsor to drive partner strategy and program development to benefit United’s affiliated brokers and agents. Pearson’s wealth of expertise includes the deployment of a comprehensive lead acquisition and conversion program that helped attract over 1,000 agents to his company, Virginia-based Pearson Smith Realty.  It is a top ten market share leader where it operates, and Pearson will continue in his role as CEO.

“United already has a robust leads program, and we have an enormous opportunity to take that success and reproduce it on a national scale. The power of United’s proprietary technology, deep infrastructure, investable capital and national reach gives us a strong advantage in developing a differentiating lead program that promises both scale and quality,” said Eric Pearson, Chief Executive Officer of Pearson Smith Realty.

“In addition to being someone that you just can’t help but love, Eric is on point when it comes to lead conversion and has the scar tissue to prove it. We are thrilled to have him serve in this critical role to the benefit of our agents. In today's post-low-interest rate, contracted market, brokerages offering more business sources, including high conversion leads and income stability to agents, will experience better recruiting and retention results and greater profitability,” stated Dan Duffy, Chief Executive Officer of United Real Estate Group. “The efficiencies of our purpose-built business model allow us to profit in all market cycles fairly and continue to invest in resources for the benefit of our agents and brokers. While our industry contracts, United will continue to leverage its cost advantage into its network for higher commission payouts to agents and for strategic investments.”

United was recently recognized as having the highest agent commission payout of any national real estate company. It was one of only four to grow its agent count in the first three months of 2023. The findings were released by Mike DelPrete, a real estate tech strategist, author and consultant whose evidence-based analysis is widely read by global leaders. The June 5, 2023 independent study examines agent compensation at America’s top brokerages.

“We are committed and are well into a multi-year investment that is producing quality leads at volume, and we are also equipping our agents with the necessary training and education to convert leads to clients at the same time. Eric has a deep well of expertise in developing agents’ careers and guiding many to become top producers through well-executed lead programs. He is perfectly suited for this role to drive our agents’ success as the market shifts,” commented Rick Haase, President of United Real Estate.

United is the nation’s sixth-largest independent real estate brokerage operation by transaction count – up from No. 139 three years ago. It is one of only three companies ranked in the top ten with growth in transactions and sales volume in 2022, according to verified data in the Power Broker Report

To learn more about United Real Estate, brokerage succession planning, brokerage valuation and sale or franchising opportunities, visit GrowWithUnited.com or call 888-960-0606. Agents interested in learning about career opportunities with United Real Estate can visit JoinUnitedRealEstate.com or call 888-960-0606. 

About United Real Estate

United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 33 states with 148 offices and 18,500 agents. The company produced over 77,900 transactions and $27.9 billion in sales volume in 2022.

About United Real Estate Group

United Real Estate Group (UREG) operates United Real Estate and United Country Real Estate, addressing the unique market needs of suburban, major metropolitan urban and rural markets. Utilizing the cloud-based Bullseye™ Agent & Broker Productivity Platform, UREG offers the latest training, marketing and technology tools producing a significant competitive advantage. The platform realizes a decade-long investment in virtual agent and brokerage technology services and is powered by a 2.6 million listings data warehouse generating over 3 million monthly visitors and 30,000 leads per year. Together, the United Real Estate Group supports more than 630 offices and over 21,000 real estate and auction professionals across four continents. United Real Estate Group produced over $34.4 billion in 2022. Through its in-house advertising agency, UREG offers differentiating marketing support and collateral for specialized lifestyle property websites as well as access to a 650,000+ opt-in buyer database. For more information about United Real Estate or United Country Real Estate, please visit UnitedRealEstate.com or UnitedCountry.com.