Dallas, TX – United® Real
Estate announced today that Portland, Oregon-based MORE® Realty has joined its national network. The firm,
led by founders Denise and Paul Knighton, will retain ownership, its name, leadership and staff while benefiting from the expansive
resources available through United.
In this move, United
enters Nevada and New Mexico for the first time, expanding its national
footprint to 34 states with 170 offices and more than 22,000 agents. With the
support of United, MORE Realty is eyeing expansion to several Western states
with new territory to be announced in the coming weeks.
Owners, Denise and Paul Knighton founded MORE
Realty in 2015 and grew their firm to 900 agents operating in four states
within a decade. It is now the largest brokerage in Oregon. As a force
multiplier of their continued success, they have forged a union with United to
tap into the deep resources of its national network for growth opportunities.
The brokerage is aiming to triple the number of clients served
within the next three to five years.
Paul Knighton, President and CEO of MORE
Realty, comments on what's
driving their move to United's national network:
“The main drivers in our decision to affiliate with United are the people we’ll be working with and the trust we have in them, as well as the added opportunities for our agents that this will bring. We have found good people we can trust in United. Their talent, collaboration and resources will enable us to work toward something greater together than we could on our own. Our company ownership, name, identity and culture remain intact, and we now have even more resources to help agents thrive. It’s all about caring for people and providing the best possible support.”
“United’s purchasing power was also a major factor in our decision to affiliate. With scalability now a reality, we benefit from an umbrella of tools, support, merger and acquisition assistance and technology. The ability to take on new opportunities is possible because there’s a strong, enthusiastic partner supporting our growth,” he added.
Denise Knighton, Vice President of MORE
Realty, highlights the benefits the partnership brings to their brokerage
operations:
“I’m particularly excited about United’s Bullseye Cloud-Based Productivity Platform. It offers a seamless, single-login experience for agents and staff to access all the tools they need, saving valuable time and simplifying workflows. The National Referral Network is another incredible asset, as it will connect our agents’ clients they refer out of state with trusted agents across the country. The referral department handles all the work to match clients with agents and manage the transaction, freeing up our team to focus on what they do best. We also look forward to the collaboration within United’s Broker Network and tapping into the ideas of other owners across the country.”
United Real
Estate Group CEO Dan Duffy explains their alignment of values:
"United Real Estate was purpose-built to prioritize the well-being of the people and communities we serve. Every decision we make is guided by our commitment to helping our partners and agents grow and thrive. Paul, Denise and their leadership team have built MORE Realty on a foundation of compassion and care with the same dedication to helping others. We are excited to welcome them into our national network and be a part of the continuation and acceleration of their success.”
United Real Estate President Rick Haase comments on the synergistic relationship:
“Paul, Denise and team will be such great additions to our national network. Their culture and appetite for excellence is perfectly aligned with our mission to improve the financial trajectory of our agents’ and brokers’ careers and lives. Our ability to deliver high-impact tools and services as well our national network of brokerage operations experts will be rocket fuel to their growth.”
MORE Realty is the second, and one of the largest brokerages to affiliate with United in the past twelve months and follows the March 2024 affiliation of Naples, Florida-based Premiere Plus Realty and 1,500 agents serving Southwest Florida.
About MORE Realty
MORE Realty was established in 2015 by Paul
and Denise Knighton and is the largest residential brokerage in Oregon. Through
the provision of agent training, cutting-edge technology and support, MORE
Realty agents are equipped to provide the best client representation and
transaction results. The company remains committed to their conviction that
well-trained and thoroughly supported agents can positively impact the real
estate community. For more information, visit MORERealty.com. MORE® is a registered trademark of MORE Realty.