(Dallas, TX) – United® Real Estate (United) announced today a merger within its Central Virginia operations. River City Blues Realty has merged with United Real Estate | Richmond, a United affiliate supporting 200 agents. The strategic alliance forms RVA Blue Realty, an independent entity aligned with United | Richmond.
As part of the transition, Smitty Smith will serve as Lead Broker for the newly formed RVA Blue Realty. With his extensive leadership experience and deep industry knowledge, Smith will ensure a seamless integration of both firms while upholding the highest standards of service and professionalism.
Additionally, Smith has been appointed Managing Broker at United | Richmond. With over 30 years in the real estate sector, Smith has devoted his career to guiding clients through the homeownership journey, particularly for first-time buyers. A recognized expert in financial literacy, credit education, and grant assistance, Smith firmly believes that "credit is king, budgeting is not a dirty word, and securing financial assistance can make homeownership a reality." His leadership at United | Richmond will further bolster the company’s capacity to support agents and serve the community.
June Smith, an experienced associate broker, will also join United Real Estate, bringing her expertise in advocacy and homebuyer assistance. Specializing in securing down payment assistance and grants, June is committed to helping clients access the financial resources they need to achieve homeownership. Renowned for her ability to simplify complex transactions and negotiate favorable terms, she has built a strong reputation among clients and industry peers alike.
"This merger presents an exciting opportunity to enhance our services and expand our footprint in the Richmond market. United Real Estate’s national network offers vast resources and innovative property marketing and client services. We are positioning our agents for success and excellent transaction experiences," said Smitty Smith.
Jeffrey S Finn, the principal broker of United Real Estate Richmond, remarked, "With Smitty joining the leadership team and June contributing her expertise to our faculty, we are forming a powerhouse of knowledge, innovation, and support for both agents and clients."
United Real Estate President Rick Haase expressed his enthusiasm for the union, “We are all excited to watch the continued growth and development of John and Jeffrey Finn’s brokerage, United Real Estate Richmond. Smitty and June’s reputation for excellence in instructing as well as their knowledge and support of first-time homebuyers and grant programs make them a great choice of a partner.”
About
United Real Estate
United Real Estate (United) – a division of United Real Estate Group – was founded with the purpose of offering solutions to real estate brokers and agents in the rapidly changing real estate brokerage industry. United provides the latest training, marketing and technology tools to agents and brokers under a flat-fee, transaction-based agent commission model. By leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker Productivity Platform, United delivers a more profitable outcome for agents and brokers. United Real Estate operates in 34 states with 170 offices and more than 22,000 agents. The company produced over 73,000 transactions and $26.3 billion in sales volume in 2024.
About
United Real Estate Group
United Real Estate Group (UREG)
operates United Real Estate and United Country Real Estate, addressing the
unique market needs of suburban, major metropolitan urban and rural markets.
Utilizing the cloud-based Bullseye™ Agent & Broker Productivity Platform,
UREG offers the latest training, marketing and technology tools producing a
significant competitive advantage. The platform realizes over a decade-long
investment in virtual agent and brokerage technology services and is powered by
a 2.6 million listings data warehouse generating over 3 million monthly
visitors and 30,000+ leads per year. Together, the United Real Estate Group
supports more than 600 offices and 25,000 real estate and auction professionals
across four continents. United Real Estate Group produced 90,000 transactions
and $30.7 billion in sales volume in 2024. Through its in-house advertising
agency, UREG offers differentiating marketing support and collateral for
specialized lifestyle property websites as well as access to a 800,000+ opt-in
buyer database. For more information about United Real Estate or United Country
Real Estate, please visit
UnitedRealEstate.com or UnitedCountry.com.
To
learn more about United Real Estate, brokerage succession planning, brokerage
valuation and sale or franchising opportunities, visit GrowWithUnited.com. Agents
interested in learning about career opportunities with United Real Estate can
visit JoinUnitedRealEstate.com.