United® Real Estate, a division of United Real Estate Group (United), the rapidly expanding North American franchise network operating the United family of brands, announced today that it finalized a partnership with Colliers International’s Asia-Pacific residential subsidiary, PRDnationwide (PRD) that will see the two groups combine their significant influence and resources.
United PRD International is predominately based throughout Australia with three additional offices located in Asia. The alliance gives both organizations a truly global reach, combining over 600 franchise offices in eleven countries.
Operating under the United PRD International brand, the newly formed alliance plans to be highly active on the global residential property landscape, with the first order of business to be an expansion of its coverage in the United Kingdom, Europe, Asia-Pacific and other select international markets.
“We decided the time was right to formalize our partnership and agree on a strategy that will grow the international component of our business over the next few years,” said Tony Brasier, Chairman and Managing Director, PRD. “Everything we do together will enhance the experience of our clients, providing them with a broader knowledge base and access to many more markets.”
Both groups have made a significant financial commitment and will share resources to grow the international business and attract suitable partners in key growth locations.
“Both companies are well established multi-generation businesses with combined real estate experience of more than 115 years,” said Dan Duffy, Chairman and CEO, United Real Estate. “Expanding our international network adds a new dimension and point of differentiation to both United and PRD offices. There are very few prominent international residential groups and even fewer that work in a coordinated manner to benefit their clients. Our goal is simple, to create the preferred partner of choice for buyers and sellers of residential real estate on a global basis.”
United PRD International will also prove beneficial to PRD’s commercial agency parent Colliers International.
“This alliance will provide Colliers International with unprecedented access to a residential network in the Americas,” said Braiser. “This agreement to formally affiliate bodes well for client growth and a steady flow of referral activity within the international network.”
A Closer Look at United Real Estate
Launched in January 2011, United® Real Estate has successfully established rapid-growth real estate companies in the largest metropolitan areas of the United States. United Real Estate currently operates company-owned real estate brokerages in the metropolitan cities of: Dallas, Houston, Chicago, Philadelphia and Washington D.C. In addition, United Real Estate franchise operations are operated in: Pasadena, Beverly Hills, Kansas City, Louisville, Lexington, New Jersey, Scottsdale, Pomona and the greater Los Angeles area. The 2013 Swanepoel TRENDS Report, one of the real estate industry's most respected publications, recognized United Real Estate as a “frontrunner” for rolling out the real estate office of the future. The United Real Estate system is gaining momentum nationwide through a comprehensive franchise solution for real estate brokers in urban markets. With a unique, disruptive business model, United Real Estate is the only company that provides 100-percent commission to agents combined with a full suite of state-of-the-art technology and marketing tools. Additionally, unlike competing franchise systems, United follows the “protected territory” model, only allowing one franchise per market.
About United PRD International
United PRD International was founded on Queensland’s Gold Coast in 1975 and acquired by Colliers International in 2006. The company has specialized in all facets of residential real estate for more than three decades and has a strong presence in east coast Australian markets. United PRD International has over 115 franchise offices plus corporate offices in Sydney and Brisbane. For further information about United PRD International visit www.prdnationwide.com.au.
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