(Dallas, Texas) – United®
Real Estate Group announced today it has merged with a Midwest
powerhouse, Platinum Realty, bringing its agent count
to nearly 20,000 nationwide. The alliance with Platinum Realty and over 2,100
agents across the Midwest greatly expands and strengthens United’s national
service footprint. This dynamic partnership brings together two Inc. 5000
fastest-growing private companies in America.
United’s strategy of
attracting regionally dominant, independent brokerages in key markets has
proven successful. United was the #1 fastest-growing independent brokerage
among the top 50 fastest-growing in the nation last year and rose to the 7th largest in unit transactions this year.
“I have witnessed other major independents in the U.S. align with United Real
Estate Group over the past few years. They are realizing the advantages the
relationship brings to their agents and company. Platinum Realty will retain
its brand, agent compensation plan, which is similar to United’s, and unique
culture, yet gain more leverage with United’s strong national network and
industry-leading technology, agent tools and services. This is how we will
evolve to move our agents forward and increase our dominance long into the
future,” stated Scott DeNeve, Founder of Platinum Realty.
Platinum Realty was an
early pioneer of the 100% commission model in its market and quickly gained a
secure foothold in the Midwest. Now with thirteen offices in five states and
seven markets, this impressive brokerage is a ten-time Inc.5000 fastest-growing
private U.S. company, widely recognized in the media and the real estate
industry – a powerful new addition to United’s national network.
“We are very patient and
ethical diamond miners who take a long-range view of both our vision and
opportunity. We sort through a lot of coal to find the few stand-out ‘diamond’
brokerages to partner with in key strategic markets. Scott DeNeve and his team
are very rare diamonds. Under Scott’s leadership, the Platinum Realty team has
proven that they have aligned values, and most importantly, they have a strong
culture centered around the outcomes of their affiliated agents and constant
innovation. We are thrilled to be part of the Platinum Realty team and are
looking forward to working with them and welcoming them to the United national
organization,” said Dan Duffy, Chief Executive Officer, United Real Estate
Group.
United is driving its
mission of changing the financial trajectories of its agents’ careers with its
scale and its Bullseye™ cloud-based productivity platform’s efficiencies.
Arm-in-arm with its collective force of leading brokerages within its network,
United has paid out nearly half a billion dollars more in commissions to its
affiliated agents when compared to legacy companies with traditional commission
plans.
“Scott and his team built a
company based on excellence and efficiency, and those key drivers have made
Platinum Realty exceptionally proficient at providing what agents need to
succeed in today’s changing real estate landscape. I am beyond thrilled to have
Scott and his talented staff and agents join our company; they are undoubtedly
invaluable resources,” stated Rick Haase, President of United Real Estate.
The merger with Platinum
Realty follows previous mergers with Leading
Edge Real Estate Group, Texas
United Realty, Virtual
Properties Realty, Benchmark
Realty and Charles Rutenberg Realty Fort Lauderdale,
with others yet to be announced.
To learn more about United
Real Estate, brokerage succession planning, brokerage valuation and sale or
franchising opportunities, visit GrowWithUnited.com or call
888-960-0606. Agents interested in learning about career opportunities with
United Real Estate can visit JoinUnitedRealEstate.com or
call 888-960-0606.
About United Real Estate
United
Real Estate (United) – a division of United Real Estate
Group – was founded with the purpose of offering solutions to real estate
brokers and agents in the rapidly changing real estate brokerage industry.
United provides the latest training, marketing and technology tools to agents
and brokers under a flat-fee, transaction-based agent commission model. By
leveraging the company’s proprietary cloud-based Bullseye™ Agent & Broker
Productivity Platform, United delivers a more profitable outcome for agents and
brokers. United Real Estate operates in 30 states with 110 offices and more
than 16,000 agents. The company produced over $21.5 billion in sales volume in
2021.
About Platinum Realty
Founded in 2005 by Scott G.
DeNeve, Platinum Realty was conceived as a
brokerage unlike any other – the name “Platinum" was chosen to reflect its
quality and rarity. Designed by an agent for agents, Platinum Realty is a
ten-time Inc. 5000 fastest-growing private U.S. company and is widely
recognized by the media and real estate industry. It is a market share leader
and one of the largest independent residential brokerages in the Midwest with
over 2,100 agents in thirteen offices serving five states and seven major
markets.
About United Real Estate
Group
United Real Estate Group
(UREG) operates United Real Estate and United Country Real Estate, addressing
the unique market needs of suburban, major metropolitan urban and rural
markets. Utilizing the cloud-based Bullseye™ Agent & Broker Productivity
Platform, UREG offers the latest training, marketing and technology tools
producing a significant competitive advantage. The platform realizes a
decade-long investment in virtual agent and brokerage technology services and
is powered by a 2.1 million listings data warehouse generating over 3 million
monthly visitors and 30,000 leads per year. Together, the United Real Estate
Group supports more than 600 offices and 20,000 real estate and auction
professionals across four continents. United Real Estate Group produced over
$27.1 billion in 2021. Through its in-house advertising agency, UREG offers
differentiating marketing support and collateral for specialized lifestyle
property websites as well as access to a 650,000+ opt-in buyer database. For
more information about United Real Estate or United Country Real Estate, please
visit UnitedRealEstate.com or UnitedCountry.com.